LUPR, Inc. - Case Study
Positioning procurement pros as the hero — clearer messaging, demo-ready site, stronger partner presence.
LUPR provides a real-time supplier dashboard for procurement teams, but their product story wasn’t translating into qualified demos or partner traction. We worked with leadership to refocus messaging on procurement professionals’ wins, then translated that messaging into site copy, a Solutions tab that explains each module’s value, and marketing assets that drove demos and AppExchange interest.
Challenge
Strong product, weak external story: visitors didn’t quickly grasp the value for procurement teams.
Outdated site and unclear module messaging made it hard to convert decision-makers.
Needed better visibility on Salesforce AppExchange and clearer demo pathways.
Before: Old homepage — product value unclear, no focused demo flow
Role & Services Provided
Messaging workshop with leadership to define audience, positioning, tagline, and value claims.
Website copy and UX wireframe focused on procurement users and demo conversion.
Consultation and copy for AppExchange optimization.
Marketing assets: press release, Google Ads copy guidance, LinkedIn messaging, and sales email sequences.
Demo support: scripts for video demos and page placement for self-scheduling.
LUPR AppExchange listing
LUPR YouTube Channel
Key Deliverables
Homepage copy and hierarchy emphasizing procurement outcomes
Solutions tab with module-focused pages (clear benefits for procurement professionals)
About page copy positioning LUPR as a trusted Salesforce partner
Demo scripts and demo booking flow (self-scheduling)
Press release and sales email sequences to support outreach
Timeline
Messaging: completed in one week after a day‑long virtual leadership workshop
Website build (copy + wireframe to launch): ~2 months
Design & Messaging Decisions
Made the procurement professional the hero in headlines and copy to align with buyer priorities and job outcomes.
Solutions tab broken into specific modules (e.g., supplier insights, risk scoring, contract workflows) with one-line value statements plus example outcomes to speed comprehension.
Prominent demo CTAs and a self-scheduling flow to reduce friction for decision-makers.
Emphasized Salesforce partnership and easy integration to capture AppExchange buyers.
Outcomes
Increase in demo requests after the new messaging and demo flow went live.
Increased AppExchange views following listing optimizations and clearer partnership positioning.
Sales and marketing now have messaging and assets that make outreach more focused and conversion‑oriented.